"Edara" is the Arabic word for management, and we genuinely realize how to mastermind things. With a very rich and extraordinary pool of resources, and growing network of qualified investors, our accumulative expertise and hands-on experience qualify us to understand the intricacies of various investment endeavors, structure the deal, and package the whole venture in order to introduce it to the right profile of investors, making sure each time to engineer a win-win formula that can benefit all stakeholders.
At Edara we believe in turning challenges into opportunities by exploring each business case distinctively and disrupting difficulties to find the best approach to transform them into opportunities. We design and introduce creative investment solutions and products that are unique, transparent, thoroughly planned and are going to create value and preserve wealth. Believing that our investors prosperity shall foster the communities they live in and operate from.
In that sense, Edara is a business enabler and connector. Since we began in 2007, our focus has always been real estate investment, and we believe it to be our bread and butter. Nonetheless, we also structure and introduce opportunities in other sectors such as technology, renewable energy, healthcare, hospitality and any other domain that we think can create value for our investors.
An accomplished entrepreneur with key strategic planning abilities offering 20 years of hands on involvement in starting new ventures and pursuing plans in various markets.
Shadi built up an engaged comprehension of real estate which enabled him to have a 360º viewpoint over the business because of his active engagement in the investment, construction and operational side of the business.
Recognized for continuously pushing himself out of his comfort zone; early in his career life he worked in architecture, his field of education, spanning over to project management and contracting. Then in 2007, he created Edara Property Marketing and Management and made it a pioneer company in the Jordanian and GCC market that can provide investors as well as real estate developers with value added services. Recently, the company was rebranded as Edara Invest to serve a wide spectrum of sectors, and Shadi has been dynamic in structuring investments, advising businesses, conducting market and feasibility studies, and raising capital for various investment opportunities in UK, Europe, Africa and the Middle East.
All through his profession, Shadi established a branch for a German based multinational company in Jordan (a subsidiary of BelfingerBerger), and directed the strategy for operating the prominent Abdali Boulevard, the new facelift of downtown Amman, then he lead Magenta Private Investment Club as CEO. He also moved to Dubai (UAE) for couple of years filling in as a real estate advisor.
Shadi earned a BSc. degree in Architectural Engineering from the University of Jordan, and MSc. degree in Real Estate Investment and Finance from Heriot-Watt University.